{"id":439,"date":"2012-10-20T11:54:13","date_gmt":"2012-10-20T03:54:13","guid":{"rendered":"http:\/\/www.theshedstudios.com.au\/wp01\/?page_id=439"},"modified":"2014-04-08T13:16:38","modified_gmt":"2014-04-08T05:16:38","slug":"the-real-cost-of-professional-digital-photography","status":"publish","type":"page","link":"http:\/\/www.theshedstudios.com.au\/wp01\/photography-videography\/faq-frequently-asked-questions\/the-real-cost-of-professional-digital-photography\/","title":{"rendered":"The Real Cost of Professional Digital Photography"},"content":{"rendered":"<p><strong>This will take you back to the\u00a0<a title=\"Main Photography Page\" href=\"http:\/\/www.theshedstudios.com.au\/wp01\/photography\/\" target=\"_blank\">Photography Main Page<\/a><\/strong><\/p>\n<p>The Real Cost of\u00a0<span style=\"text-decoration: underline;\"><strong>Professional<\/strong><\/span>\u00a0Digital Photography.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Typical Hire Rate<\/span> is being used to calculate <strong>Charge Out Rate per Job \/ day<\/strong><\/li>\n<li><strong>Camera Bodies<\/strong>\u00a0&#8211; Most <strong><span style=\"text-decoration: underline;\">professionals<\/span><\/strong> own at least 2 professional Camera Bodies about $6,000 to $15,000 &#8211; in the DSLR range &#8211; lets work on a\u00a0<span style=\"color: #ff0000;\"><strong>$10,000<\/strong><\/span>\u00a0&#8211; Approximate as an average.<\/li>\n<li><strong>Camera Body<\/strong>\u00a0&#8211;\u00a0Cost per day\u00a0(what it would cost to hire one) &#8211; <strong><span style=\"color: #ff0000;\">$150+<\/span><\/strong> \/ camera \/ day!<\/li>\n<li><strong>Camera Lenes<\/strong>\u00a0&#8211;\u00a0Most <span style=\"text-decoration: underline;\"><strong>professionals<\/strong><\/span> own at least 2 professional series \/ grade prime lenses and at least 1 professional series \/ grade\u00a0zoom lens &#8211;\u00a0<span style=\"color: #ff0000;\"><strong>$6,000<\/strong><\/span>\u00a0&#8211; Approximate.<\/li>\n<li><strong>Camera Lens, Flash Heads, Tripods etc<\/strong>\u00a0&#8211;\u00a0Cost per day\u00a0(what it would cost to hire one) &#8211; <span style=\"color: #ff0000;\"><strong>$50<\/strong><\/span> \/ item \/ day &#8211; Approximate only!<\/li>\n<li><strong>Filters, Flash Heads, Triggers, Tripods and etc (All Professional grade)\u00a0<\/strong>etc &#8211;\u00a0<strong><span style=\"color: #ff0000;\">$6,000<\/span>+<\/strong>\u00a0&#8211; Approximate.<\/li>\n<li><strong>Props<\/strong>\u00a0&#8211; <span style=\"color: #ff0000;\"><strong>$2,000+<\/strong><\/span> plus<\/li>\n<li>Professional Grade <strong>Memory Cards &amp; Capacity<\/strong> &#8211; <span style=\"color: #ff0000;\"><strong>$100<\/strong><\/span> \/ 32GB &#8211; Approximately.<\/li>\n<li><strong>Professional Indemnity Insurance<\/strong>\u00a0&#8211; <span style=\"color: #ff0000;\"><strong>$4000<\/strong><\/span> \/ annum &#8211; Approximate<\/li>\n<li><strong>Equipment Insurance<\/strong>\u00a0<span style=\"color: #ff0000;\"><strong>$3000<\/strong><\/span> \/ annum &#8211; Approximate<\/li>\n<li><strong>Travelling to and from shoots<\/strong>\u00a0&#8211; running cost of a vehicle &#8211; <strong><span style=\"color: #ff0000;\">$0.75 \/ km<\/span><\/strong> &#8211; Approximate<\/li>\n<li><strong>Studio Heads, Backdrops and Accessories<\/strong>\u00a0&#8211; <span style=\"color: #ff0000;\"><strong>$10,000<\/strong><\/span> &#8211; Approximate<\/li>\n<li><strong>Studio Hire \/ Running Cost&#8217;s<\/strong>\u00a0&#8211; <strong>$50<\/strong> minimum to <span style=\"color: #ff0000;\"><strong>$200<\/strong><\/span> \/ 8 hr day &#8211; Approximate<\/li>\n<li><strong>Professional Memberships <\/strong>and<strong> Professional Development<\/strong>\u00a0Cost&#8217;s &#8211; <span style=\"color: #ff0000;\"><strong>$2000<\/strong><\/span> \/ annum &#8211; Approximate<\/li>\n<li><strong>Software Cost&#8217;s<\/strong>\u00a0&#8211; <span style=\"color: #ff0000;\"><strong>$2,000<\/strong><\/span> (minimum) plus &#8211;\u00a0&#8211; Approximately<\/li>\n<li><strong>Profesional Grade Laptop \/ Desktop Mac<\/strong>\u00a0System (2) &#8211; <span style=\"color: #ff0000;\"><strong>$6000<\/strong><\/span> &#8211; Approximately<\/li>\n<li><strong>Storage<\/strong>\u00a0(Hard Disk Drives) &#8211; <span style=\"color: #ff0000;\"><strong>$4,000<\/strong><\/span> &#8211; Approximately<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Typical Shoot Time Breakdown:<\/strong><\/span><\/p>\n<ul>\n<li><strong>Prebooking discusions<\/strong> <span style=\"color: #ff0000;\">2.0 hr plus<\/span> (over\u00a0<span style=\"text-decoration: underline;\">numerous<\/span> &amp; <span style=\"text-decoration: underline;\">highly<\/span> <span style=\"text-decoration: underline;\">interruptive<\/span> SMS \/ email \/ FB messages etc)<\/li>\n<li><strong>Preparing for a basic swimwear \/ lingerie glamour shoot<\/strong> &#8211; <span style=\"color: #ff0000;\">1 hr plus<\/span><\/li>\n<li><strong>Travel time<\/strong> &#8211; <span style=\"color: #ff0000;\">30 minutes<\/span><\/li>\n<li><strong>Travel KM<\/strong> &#8211; <span style=\"color: #ff0000;\">40 km return trip = $30.00<\/span><\/li>\n<li><strong>Shoot time<\/strong> &#8211; <span style=\"color: #ff0000;\">2 to 3 hours<\/span><\/li>\n<li>Post shoot <strong>reviewing work<\/strong> &#8211; <span style=\"color: #ff0000;\">45 minutes<\/span><\/li>\n<li>Post shoot <strong>packing up and travel time<\/strong> &#8211; <span style=\"color: #ff0000;\">45 minutes<\/span><\/li>\n<li>Studio &#8211; <strong>download images<\/strong> and export &#8211; <span style=\"color: #ff0000;\">1 hr plus<\/span><\/li>\n<li><strong>Recharge batteries<\/strong>, format cards, reset camera settings &amp; more &#8211; <span style=\"color: #ff0000;\">30 minutes plus<\/span><\/li>\n<li><span style=\"color: #ff00ff;\"><strong>EDITING &#8211; not included here.<\/strong><br \/>\n<\/span><\/li>\n<li><strong>Email chosen images<\/strong> \/ create &amp; print image on DVD, burn included \/ purchased images to DVD upload to Dropbox etc &#8211; <span style=\"color: #ff0000;\">1 hr plus<\/span>.<\/li>\n<li>Typical simple 2 to 3 hour shoot &#8211; <strong>total time per shoot<\/strong> = <span style=\"color: #ff0000;\"><strong>8hrs plus<\/strong><\/span><\/li>\n<li><strong>Modest Professional\u00a0Hourly Rate<\/strong> &#8211; <span style=\"color: #ff0000;\">$50.00 \/ hr = $400.00<\/span> for shoot.<\/li>\n<li><strong>Camera &amp; Lens &amp; Flash Head and Other bit&#8217;s cost&#8217;s<\/strong> (based on hire cost&#8217;s of 2 professional camera&#8217;s and 2 professional lenses &amp; professional accessories such as Professional Flash Heads etc) &#8211; <span style=\"color: #ff0000;\">$400.00<\/span><\/li>\n<li><strong><span style=\"color: #ff0000;\">Subtotal Cost<\/span> = <span style=\"color: #ff0000;\">$800 <span style=\"color: #ff6600;\">Plus<\/span> <span style=\"color: #ff00ff;\">Plus<\/span> Plus (Approximately)<\/span><\/strong><span style=\"color: #ff0000;\"> &#8211;\u00a0<\/span><span style=\"color: #ff0000;\"><span style=\"color: #333333;\">for a 2 to 3 hour shoot.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Perspectives from other(s) on the subject:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a title=\"http:\/\/www.modelmayhem.com\/education\/photography\/291-why-do-professional-photographers-charge-so-much\" href=\"http:\/\/www.modelmayhem.com\/education\/photography\/291-why-do-professional-photographers-charge-so-much\" target=\"_blank\"><span style=\"color: #ff6600;\">http:\/\/www.modelmayhem.com\/education\/photography\/291-why-do-professional-photographers-charge-so-much<\/span><\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a title=\"http:\/\/photoprofessionals.wordpress.com\" href=\"http:\/\/photoprofessionals.wordpress.com\" target=\"_blank\"><span style=\"color: #ff6600;\">http:\/\/photoprofessionals.wordpress.com<\/span><\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a title=\"http:\/\/thetaylorburns.squarespace.com\/articles\/value\" href=\"http:\/\/thetaylorburns.squarespace.com\/articles\/value\" target=\"_blank\"><span style=\"color: #ff6600;\">http:\/\/thetaylorburns.squarespace.com\/articles\/value<\/span><\/a><\/span><\/li>\n<\/ul>\n<p><strong>NOTES:<\/strong><\/p>\n<ol>\n<li><strong>Here is an example of typical equipment hire rates:\u00a0<\/strong><span style=\"color: #ff6600;\"><a title=\"https:\/\/www.facebook.com\/aspectcamerahire\/app_119255214825893\" href=\"https:\/\/www.facebook.com\/aspectcamerahire\/app_119255214825893\" target=\"_blank\"><span style=\"color: #ff6600;\">https:\/\/www.facebook.com\/aspectcamerahire\/app_119255214825893<\/span><\/a><\/span><a title=\"Hire Rate Examples\" href=\"https:\/\/www.facebook.com\/notes\/aspect-images-camera-hire\/camera-hire-rates-effective-27-september-2012\/276945775670064\" target=\"_blank\"><br \/>\n<\/a><\/li>\n<li>This is an<strong>\u00a0<span style=\"text-decoration: underline;\">example<\/span> of our COST<\/strong>\u00a0in a <strong><span style=\"text-decoration: underline;\">Simple<\/span> Shoot<\/strong> &#8211; Images (Other than included images offered) are additional to this.<\/li>\n<li><strong>Our typical shoot<\/strong>\u00a0&#8211; we carry at least 2 full frame\u00a0<strong>Manufacturer Recognised Professional \/ Advanced Camera&#8217;<\/strong>s at time of purchase +\u00a0<strong>2 to 4 professional grade, at time of purchase, (Exclusively &#8220;L&#8221; Series &#8211; purchased brand new)<\/strong>\u00a0lenses +\u00a0<strong>1 to 3 Flash Heads and MORE<\/strong>! Plus our <strong>vehicles<\/strong> are run <strong>@ $2.00 \/ km<\/strong>!<\/li>\n<\/ol>\n<p><strong>There may be errors contained in this note &#8211; this is not\u00a0intentional\u00a0however we ask you to not act on this information and to research and come to your own\u00a0independent\u00a0conclusions on this subject matter.<\/strong><\/p>\n<p><strong>Last edited \/ corrected \/ added to &#8211; 20121013-2116 by BK @ The Shed Studios.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This will take you back to the\u00a0Photography Main Page The Real Cost of\u00a0Professional\u00a0Digital Photography. Typical Hire Rate is being used to calculate Charge Out Rate per Job \/ day Camera Bodies\u00a0&#8211; Most professionals own at least 2 professional Camera Bodies about $6,000 to $15,000 &#8211; in the DSLR range &#8211; lets work on a\u00a0$10,000\u00a0&#8211; Approximate &hellip; <a href=\"http:\/\/www.theshedstudios.com.au\/wp01\/photography-videography\/faq-frequently-asked-questions\/the-real-cost-of-professional-digital-photography\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Real Cost of Professional Digital Photography<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":940,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-439","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P7zZXM-75","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/pages\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":27,"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/pages\/439\/revisions"}],"predecessor-version":[{"id":9952,"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/pages\/439\/revisions\/9952"}],"up":[{"embeddable":true,"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/pages\/940"}],"wp:attachment":[{"href":"http:\/\/www.theshedstudios.com.au\/wp01\/wp-json\/wp\/v2\/media?parent=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}